Cross Device Tracking

This presentation will provide background about the practice of cross device tracking and a description of some of the techniques currently used to correlate consumer devices.

Cross device tracking.

Cross device tracking allows you to track your website users across all the devices they use to visit your website. At the end thishelps publishers improve their own product and service as per users behavior. Apart from ad targeting cross device tracking also helps publishers understand their users journey. The goal of cross device tracking is to be able to know that the person using smartphone x is the same person who uses tablet y and laptop z and then allow brands to retarget that person accordingly.

The presentation will also look at the notice and transparency currently provided to consumers about cross device tracking and the options. Cross device tracking is supposed to handle this situation by making it possible to analyze user behavior even if they use different devices to visit the website in question. Hence cross device tracking provides a golden opportunity to publishers to increase the market value of their inventory. The cross device reports help you connect data about devices and activities from different sessions so you can get a better understanding of your users and what they do at each step of the conversion process from initial contact to long term retention.

Cross device tracking makes your analytics reports more accurate. Cross device tracking refers to technology which enables the tracking of users across multiple devices such as smartphones television sets smart tvs and personal computers. What is cross device tracking. Access the cross device reports.

See how easy it is to track anonymous users on your site. Itp safe cookieless cross site and cross device tracking. Track users from any device they own. The cross device reports are only available in user id views.

Cross device tracking is the ability to recognize consumers across all their personal devices. Learn how cross device tracking works and how to use it. 100 cookieless cross site and cross device 100 anonymized data 100 itp 2 x impact free as we dont use cookies at all. Deterministic cross device tracking involves recognizing person level data like an email address when it s used across multiple devices.

More specifically cross device tracking is a technique in which technology companies and advertisers deploy trackers often in the form of unique identifiers cookies or even ultrasonic signals to generate a profile. Ecommerce store owners have a small window of time to interact with prospective customers. Cross device tracking helps identify which channels are most successful in helping convert browsers into buyers.