Creating A Linkedin Landing Page

So where do you start.

Creating a linkedin landing page.

Explore how you can join conversations grow engage your audience. Take a look at these 12 linkedin post click landing pages and use them for inspiration when designing your next page. Drive brand awareness quality engagement with professional audiences by creating a linkedin company page. But as we ll explore below it s much better to create a standalone landing page that matches your ad copy and offers a clear call to action.

We ve highlighted how google shopify airbnb uber and salesforce use post click landing pages for their respective marketing campaigns. Lots of calls to action. Creating a high converting landing page isn t as simple as writing a punchy headline and adding a few product screenshots. Most saas products have a shared set of jobs that they enable their customers to accomplish.

Let s take a look at several linkedin landing pages their corresponding ads and evaluate how well each example persuades visitors to take action. 12 steps to create landing pages that convert. This can be done in a few different ways. Increase engagement with these three formats.

A strong linkedin advertising campaign might use message matching where the linkedin ad and the corresponding landing page both share headline text images and or color schemes. You can follow them of course but to engage further you ll probably have to leave the site. Unless you re visiting as a job seeker there s not usually a ton you can do on a company s linkedin page. Promote their linkedin page or showcase page and drive members to follow their linkedin page with a single click on the ad from the desktop experience.

And since it s easy to share the link with your mobile contacts you ll always be able to get the word out. Access knowledge insights and opportunities. Build and engage with your professional network. Utilize the power of email marketing to send the landing page to your subscribers via email.

500 million members manage your professional identity. In order for the landing page to fulfill its purpose you first need to drive traffic to it. Post a link to your lp on social networks like instagram or twitter with or without paying for an ad campaign. Focus on the job that needs to be done.

Now it s linkedin s turn to take the spotlight. Mailchimp s mobile app lets you create a simple one click landing page where you can share updates about your business drive traffic to your social accounts and connect your payment platforms.